Loyalty & Communications Specialist

Job Description

Loyalty and Communications Specialist

Circle K are seeking a talented individual with a passion for loyalty, customer engagement, and a detail-oriented mindset to join our growing team.

Reporting to the Loyalty Manager, the Loyalty and Comms Specialist is a 12-month fixed term contract based 5 days in Circle K Support Office, Dublin 4.

The Loyalty and Communications Specialist will play a pivotal role in bringing loyalty campaigns to life across multiple channels, including email, in-app, and SMS. Working closely with internal teams and external partners, you will ensure campaigns are not only creatively compelling but also technically enabled for seamless execution.

Key Responsibilities

• Support the implementation of loyalty programme design and strategy across the Irish market.
• Plan, coordinate, and deliver marketing campaigns through email, in-app, and SMS channels to drive customer engagement and programme participation.
• Collaborate with internal teams and third-party partners to ensure campaigns are technically ready for launch and executed flawlessly across all touchpoints.
• Coordinate in-store loyalty activations and promotional activities in partnership with Operations.
• Work with Operations to support employee communications and training (Dealer Partner and COCO sites).
• Maintain a detailed project calendar to ensure all loyalty initiatives are planned, communicated, and executed on time.
• Measure and report on campaign performance, using data and analytics to identify opportunities for optimisation and guide future decision-making.
• Support the continuous improvement of loyalty processes, simplifying workflows and identifying opportunities for automation.
• Assist in developing new technical or business approaches to enhance the loyalty proposition.
• Manage relationships with third-party suppliers to deliver best-in-class loyalty experiences.

Key Requirements

• Previous experience in loyalty or marketing, ideally within the retail or convenience sector.
• Demonstrated experience in campaign management across digital channels (email, app, SMS).
• Strong analytical skills with proven experience in database marketing, campaign reporting, and web analytics.
• Experience managing third-party suppliers and ensuring technical readiness for campaign execution.
• Understanding of marketing and store systems required to implement promotions and campaigns.
• Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively across teams.
• Strong organisational and time-management abilities, capable of managing multiple priorities simultaneously.

Read Full Description